Black and white flier to promote a graduate leadership conference. I was given the content, image, and logo for this flier.
Process (Programs, Tools, Skills, FOCUS principles):
First I created several sketches of my ideas and then I recreated my sketches in Adobe InDesign. I used gradients and borders to give the design shape and interest. I also used a contrasting font to emphasis “Graduate Conference” and “Leadership.” I used crisp clean lines to give it a very professional feel.
I’m trying to reach graduating seniors, who are especially interested in business leadership positions, to show them how this conference can help start them on the right path.
Graduating college seniors, age 22-30 years old.
Top Thing Learned:
I learned the importance of white space and a professional appearance.
Title Font Name & Category:
Mistral – Script
Copy Font Name & Category:
Palatino Linotype – Oldstyle
Links to images used in this project: