P8 – Brochure

P8MeganHendricksonBrochure-frontback P8MeganHendricksonBrochureinside

  1. Description: A two-sided tri-fold brochure.
  2. Process (Programs, Tools, Skills): I set up the tri-fold brochure in Adobe InDesign with 2-pages divided into six sections. One for the  back, front, and center fold and three for the body columns. I selected a light gold and indigo complimentary color scheme because it is reminiscent of the colors of the common swallowtail butterfly.
    I used Adobe Illustrator to create the logo. To create the butterfly, I used a picture of a swallowtail butterfly and the live trace tool. After tracing the image I smoothed the lines and curves using the pen tool to adjust specific points and curves. I used the same butterfly wing in the logo to create the butterfly wing on the front edge and as the water marks behind the body copy.
    I used Adobe Photoshop to remove the background of the high definition butterfly wing on the center fold and several of the butterfly species on the inside. I did this by using the quick selection tool to carefully select the body and wings of the butterflies. Then I used the refine edge tool to smooth the edges and save the selection as a layer mask.
    After placing the butterflies in the InDesign document, I used the text wrap tool to wrap the text around a few of the butterflies.
    Finally, I did several test prints to make sure the folds and overlapping images were aligned just right and cut out the butterfly wing edge on the final copy using an exact-o knife.
  3. Message: An informational brochure about Swallowtail butterflies.
  4. Audience: Anyone who wants to learn more about this common but beautiful backyard butterfly.
  5. Top Thing Learned: I learned that it takes alot of test prints to make folded and cut out images align just right. I also learned how to remove backgrounds in Photoshop, how to set up InDesign documents with ruler guides and grids, and how to wrap text around an image.
  6. Color scheme and color names:
    Complimentary: Indigo and gold (very light).
  7. Title Font Name & Category: Vijaya – Script
  8. Copy Font Name & Category: Fira Sans – Sans Serif
  9. Word Count of copy: 278
  10. Thumbnails of Images used:
    ataleofmoret black bright-blue  green oregon-swallowtail purple tiger-swallowtail-butterfly white yellow
  11. Sources (Links to images on original websites)

5 responses to “P8 – Brochure

  1. I love the cut out butterfly! That’s lovely how you made it shadow the butterfly behind it. This is such a wonderful informational pamphlet about butterflies and I can see it being useful for kids learning about the metamorphosis process. Great idea!

  2. I really love your brochure!! I like how you did it folded in three. It is beautiful!! I love how you made the butterflies look so delicate and pretty. I like how you reflected their beauty in your brochure!! Great job! It looks amazing!! You can check out mine at: https://maddieclairephotographyblog.wordpress.com/2015/12/05/p8-brochure/

  3. Hi Megan. I love your cutput of the butterfly. I tink it loosk nice.I like your color scheme. I like howw you organize your text and your photos. Also, I like the black butterfly at the background. Nice job!
    check marias project


  4. kaylafparry

    I love your cut out! I love how cleanly you have made this and your color scheme. It looks great!!

  5. Megan what a great brochure. I loved the butterflies. I think you did a great job of making it look and flow really great. Nice colors. Check out what I have done at : https://thehighlifeofdennis.wordpress.com/

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