This week I learned about quality score and google analytics.
The Google Adwords quality score helps to evaluate the effectiveness of your ads and landing page. Scores can be improved by using the right keywords and by using the same keywords in your ads and on your landing page. A landing page should show the customer what was promised in the ad. Unifying everything with the same keywords will create a better user experience and improve your quality score.
Google Analytics is a fantastic tool to help you understand your visitors and customers. It shows you how many visitors you get. It shows you how they move through your website. It shows the keywords your visitors are looking for and where they come from. It also shows you a bounce rate which is a representation for how much time visitors stay on your website. Of course you want your visitors to stay on your website longer.